The Updated Identity for Great British Railways is Revealed.
The administration has unveiled the logo and livery for GBR, constituting a notable stride in its policy to take the railways back into state hands.
A National Design and Familiar Logo
The updated branding uses a Union Flag-inspired design to mirror the national flag and will be applied on rolling stock, at stations, and across its website and app.
Interestingly, the symbol is the well-known double-arrow symbol historically used by National Rail and previously introduced in the 1960s for the former state operator.
A Introduction Timeline
The implementation of the new look, which was developed internally, is scheduled to happen in phases.
Commuters are scheduled to begin seeing the freshly-liveried trains throughout the network from spring next year.
During the month of December, the visuals will be exhibited at major railway stations, such as Glasgow Central.
The Journey to Nationalisation
The Railways Bill, which will allow the formation of GBR, is currently moving through the House of Commons.
The government has said it is taking control of the railways so the system is "run by the passengers, delivering for the public, not for private shareholders."
The new body will consolidate the operation of passenger trains and tracks and signals under a unified structure.
The department has said it will merge 17 various organisations and "reduce the frustrating administrative hurdles and lack of accountability that hinders the railways."
App-Based Features and Current Ownership
The launch of GBR will also involve a dedicated mobile application, which will allow users to see train times and purchase journeys free from additional fees.
Passengers with disabilities travellers will also be able to use the application to request support.
Several operators had earlier been taken into public control under the former government, such as TPE.
There are now 7 operating companies already in state ownership, accounting for about a third of passenger trips.
In the last twelve months, South Western Railway have been nationalised, with more likely to be added in the coming years.
Ministerial and Industry Comments
"This is more than a new logo," stated the Transport Secretary. It symbolises "a fresh start, leaving behind the problems of the previous system and concentrated entirely on offering a proper public service."
Rail leaders have acknowledged the government's commitment to improving the passenger experience.
"The industry will continue to work closely with industry partners to ensure a smooth handover to GBR," a representative noted.