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Hi there! I can't wait to discover what color is set to be 2026. What's the scoop?

Prepare yourself, because every year since 1999, Pantone selects a Color of the Year. This selection aims to capture the spirit of the times—informing everything from our emotions and fashion choices to home decor. Last year's color was the deep beige "Mocha Mousse," preceded by the gentle and peachy "Peach Fuzz."

The new announcement, in contrast, is somewhat unexpected. It is "a billowy white," which Pantone calls a "ethereal and neutral white."

Laurie Pressman, the vice president of the Pantone Color Institute, stated that it is "an essential foundational hue … permitting all colors to be highlighted."

Hmm, Cloud Dancer… wait, white? Are they joking? Can white truly be considered a proper color?

What is the best way to define the color of clouds? Fresh snow? Even though some consider white as a color, the entire spectrum is at its core a range of visible light. It appears in a child's crayon box, so I'd argue the answer is yes.

If Pantone is being provocative is harder to determine. According to their release, Cloud Dancer mixes well with other colors, avoids sensory overload, embodies understated style, and projects subtle elegance.

Responses from critics, in contrast, has been less complimentary. Some commentators have accused Pantone of being completely "tone-deaf." Trend analyst Mandy Lee described it as "underwhelming." Others have likened it to implied endorsement of certain ideologies seen in recent advertising.

I see, one would hope they're happily ignorant that now is a sensitive time to be pointedly celebrating whiteness... So, how can a regular person who doesn't follow a fashion show incorporate this news in my world? I recently coated my ceiling with white, is that enough?

Yes, that certainly counts. The same goes for your white headphones, sink, or favorite mug.

The timing is curious you mention runways, since many recent shows have been bold and fuzzy, featuring naturally dyed materials on the catwalk.

White ensembles featured prominently, like always, in luxury shows—from elegant blouses to sleek suits. High-profile figures have also been seen in monochromatic white ensembles at public appearances.

The good news is: you likely already possess items in this "subtle" color of the year. In the words of Pressman, Cloud Dancer "represents a eco-friendlier decision for the environmentally aware," which essentially suggests not having to buy new items at all.

AT LAST, a style movement for the truly minimalist. A blank page, so to speak. A haven of serene simplicity within the noise. Okay, I'm on board. Are you planning a monochrome palette for your personal style?

Not a chance. Attempting to clean grass stains from a white fabric? I'm not seeking more laundry disasters in 2026.

I do possess a pair of now off-white comfort shoes, and such staples are always in vogue.